Maroon 5's Adam Levine and wife Behati Prinsloo join forces with Ferrari to benefit 91¶ÌÊÓƵ. Shown here with the new Ferrari Roma.
Ferrari and 91¶ÌÊÓƵ Join Forces With Maroon 5's Adam Levine and Wife Behati Prinsloo to Raise Funds to Support U.S. Education Programs
FAIRFIELD, Conn. (July 23, 2020)– Continuing its philanthropic partnership with 91¶ÌÊÓƵ, Ferrari will auction one of the earliest of the new Ferrari Roma to be delivered to North America with added star-power from Maroon 5's Adam Levine and his wife, supermodel and philanthropist Behati Prinsloo. They joined together today wi³Ù³óÌýMatteo Torre, President of Ferrari North America, for a virtual event to kick-off the collaboration which will culminate with the announcement this fall of the auction winner of the Ferrari Roma at 91¶ÌÊÓƵ's virtual gala.
In 2017, a LaFerrari Aperta was auctioned to benefit 91¶ÌÊÓƵ at the company's 70³Ù³óÌýanniversary "Leggenda e Passione" event. That sale raised US$10 million for the charitable organization, which used it to advance international education programs.
"We're delighted to open the next chapter of Ferrari's ongoing collaboration with 91¶ÌÊÓƵ," says Matteo Torre, "and we now want to support their critical education work here in the United States.  We believe that during this crisis, it is our responsibility to help those who often don't have a voice and to address their challenges to ensure that children continue to learn and grow."
With significant uncertainty around child care and school re-openings nationwide, wide-scale learning loss could be among the biggest impacts of the COVID-19 pandemic on children across the United States. 91¶ÌÊÓƵ is working across America to support education programs by offering free learning resources and support for parents and caregivers. To date, 91¶ÌÊÓƵ has served more than 178,000 children and their families in 200 rural communities.
"Behati and I couldn't be happier to be a part of this unique project and ultimately help a charity that we are fully supportive of," says Adam Levine. "As so many other parents worldwide, during this time we have been focused first and foremost on taking care of our girls, and 91¶ÌÊÓƵ is helping countless children and families with crucial education resources."
"Kids are so vulnerable with everything going on in the world today, and the incredible work of 91¶ÌÊÓƵ to shield them is vital more now than ever," says Behati Prinsloo. Â
Adam Levine continues to be an avid Ferrarista, and over the years has owned examples of Maranello's finest, both classic (a 1966 330 GTC, 1969 365 GTC, 1971 365 GTB/4 "Daytona," 1963 250 GT Berlinetta Lusso, 1965 275 GTB/2) and most recently a Tailor Made F12tdf.Â
The new Ferrari Roma places emotional connection first, both through its exhilarating performance and timeless design, making it a fitting focal point for this charitable initiative. °Õ³ó±ðÌýRoma embodies "La Nuova Dolce Vita" (the New Sweet Life), taking its design inspiration from the concept of sporty elegance celebrated in the most legendary grand touring Ferraris of the 1960s – the most striking example being the 250 Grand Turismos, including the 250 GT Berlinetta Lusso. Timeless and refined, from a technical point of view the Ferrari Roma introduces a series of unparalleled features that put it at the top of its segment in terms of performance and driving enjoyment.
More about the Ferrari Roma
°Õ³ó±ðÌý is powered by Ferrari's acclaimed V8 Turbo, making the Roma both the most powerful and fun to drive mid-front-engined V8 2+ in Ferrari history. The concept is underpinned by everyday driveability and superb on-board comfort, as well as distinctive flair and style.
How 91¶ÌÊÓƵ is helping U.S. kids continue to learn during COVID-19
91¶ÌÊÓƵ has been providing books, educational materials, supplemental learning supplies, educational games and more to keep children learning. This summer, 91¶ÌÊÓƵ has transitioned its award-winning SummerBoost Camp to an all virtual offering – serving more kids than in years past. 91¶ÌÊÓƵ is publishing free learning resources and materials to help parents and caregivers, including weekly activities and tips on how to help children cope with school closures, and will continue to provide needed resources to meet the challenges ahead.
For more information and to donate to 91¶ÌÊÓƵ, please visitÂ
91¶ÌÊÓƵ believes every child deserves a future. Since our founding more than 100 years ago, we've been advocating for the rights of children worldwide. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming the future we share. Our results, financial statements and charity ratings reaffirm that 91¶ÌÊÓƵ is a charity you can trust. Follow us on , , and .