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As the world scrambles to contain the spread of the new Omicron coronavirus variant, countries like Malawi are continuing their efforts to increase vaccine uptake.���� ���� ��

FAIRFIELD, Conn. (Dec. 1, 2021)— On any given day in Mwanza in western Malawi, local traditional leader Chief Chimlango can be seen on the back of an open car, megaphone in hand, rallying his community - and young people in particular - to get the COVID-19 vaccine.

When Chief Chimlango is not shouting from the back of his car, he is running door-to-door campaigns, preaching the gospel of the vaccine, and even joining health teams at hospitals to administer the vaccine himself.��

One of the most pervasive myths about the vaccine has been that it causes reproductive problems, which has led to many young women and men in the southern African nation avoiding vaccinations due to fertility concerns, and Chief Chimlango is on a mission to change this.

Campaigns to increase the uptake of COVID vaccinations in Africa have been given a new impetus in the past week. The spread of the new Omicron variant prompted some countries to close their borders to flights from several southern African countries.

Chief Chimlango is one of a small but growing group of passionate COVID-19 vaccine advocates in Malawi committed to changing community approaches to the life-saving vaccine in a country with a perilously low uptake rate of 7.3% nationally.

Although vaccines are slowly becoming more available, many Malawian people are fearful of the vaccine. In addition, concerns about rumored links to infertility have disproportionally stopped fertile men and women from getting jabbed.

Vene, a leader of Chiyambi, a Community-Based, was an early skeptic of the COVID-19 vaccination and particularly worried about how it might impact her ability to have children.��

“When the Chief approached me, I told him I would not get vaccinated because there were rumors that if you got vaccinated, you would not conceive again. I am young, and I am not done giving birth, so I was really worried. But the Chief explained to me and cleared all misconceptions for me and gave me the confidence to get vaccinated,” she said.

To combat the hesitancy, in July this year, 91����Ƶ started supporting local champions who were fighting skepticism and misinformation to get larger numbers of people to accept vaccinations.

Chief Chimlango is one such champion, whose ‘catchment area’ of 17 villages around Mwanza on the western border of Malawi has seen a dramatic rise in vaccine rates since he hit the road; up to 57% of his community is now vaccinated.

In Malawi’s population of nearly 20 million, only 800,000 people have received at least one dose of the vaccine, but in Chief Chimlango’s catchment area, which incorporates 17 villages, 1,240 of the 2,160 eligible adults have now been fully vaccinated

To achieve this result, Chief Chimlango rallied and summoned committees from each village – including church groups, mother groups, youth groups, traditional leaders, community-based organizations, and disaster management committees— to sit down talk about the pandemic.

“First, I went around the villages and explained to the people what COVID-19 was and told them that although we have had no confirmed cases of COVID in the area, all of us were vulnerable if we did not get vaccinated,” the Chief said.

“I explained to them that although we had not been affected, everyone was vulnerable, and we needed to take preventive measures to protect ourselves, and the best preventive measure is to be vaccinated. There was a lot of resistance in the area due to certain ingrained beliefs. This is why it was important for the other leaders and me to step up.��

“Our strategy as chiefs is that we have been using all available platforms to preach the message about COVID-19. Even at weddings and funerals, wherever we are given the platform, we make sure to educate our people about this vaccine, and we will not stop until the government tells us to.”

The traditional leader even ventures into “initiation camps” to educate community members. It is at these camps, which are traditional, cultural practices that marks a youth’s entry into adulthood, where many of Malawi’s most influential cultural gatekeepers congregate. Health workers cannot just walk into these camps and deliver messaging. It is not culturally acceptable to welcome anyone who has never graduated from such camps into the group.��

“I am not shy or ashamed. I have a job to do,” he said.

The 12-month program, funded by the European Civil Protection and Humanitarian Aid Operations (ECHO), is set to run until July 2022.��

91����Ƶ is leading the implementation of the program in southern Malawi, along with a consortia of NGO partners. The program is being implemented across eight districts of Mzimba North, Lilongwe Urban and Rural, Dowa, including Dzaleka refugee camp, Dedza, Mangochi, Blantyre, Mwanza, and Mangochi.

Partners in the project are Care, Oxfam, Catholic Relief Services, TroCaire, GOAL, Concern Worldwide, United Purpose, Centre for Human Rights and Rehabilitation (CHRR), CADECOM, and the Catholic Health Commission. Digital development partners include Cooper/Smith and Viamo.